Enable your customers to order online. Watch them buy more.
PIMento™ gives every customer a portal with their own pricing, approved parts and reorder lists, and gives your team what it needs to bring each account across.
The same customer, two very different orders
Phone, email or counter order
Online order through PIMento
A regional flooring distributor on PIMento, 2026. Processing cost of a manual order is the distributor's working estimate.
Most of your revenue still comes in the slow way
Even distributors with a webstore see most accounts set up and never used. That's where the growth is, and PIMento shows you exactly which customers to enable first.
91% of revenue still arrives offline. Even accounts already ordering online put only a quarter of their spend there.
How PIMento brings them across
- 01
Invite the quiet accounts
Invitation and welcome-back emails to every account that has a login and has never used it.
- 02
Convert the browsers
Reps get a nightly list of accounts that look but don't buy, so one call turns a visit into a first order.
- 03
Grow their online share
Reorder lists, saved carts and reminders bring more of each account's spend online.
Ordering from you becomes the easy part of their day
- Their contract pricing, every time
- Approved parts and reorder lists
- Stock by branch and delivery dates
- Order history and invoices
- Quotes that turn into orders in one click
- Open 24/7, from the office or the job site
The portal comes first, but it isn't the only way in. Your largest accounts can order straight from their own purchasing systems, and their AI agents can order too, all from the same catalog, pricing and rules.
Your reps lead the way
They get the list of accounts to call, see every online order their accounts place, and spend the hours they used to spend keying orders on growing accounts.
Estimate what enabling your customers to order online is worth
Set the sliders to match your business. Adjust order values and costs to customize.
5% of your monthly orders come in online now.
Your goal: 25% of monthly orders placed online by the end of the first year.
a year of extra revenue plus order handling saved, once you reach your target
- Extra revenue
- $1.80M
- Handling saved
- $324k
- More orders online each month
- 1,000
Defaults come from typical industry data.
Show as a table
| Month | Extra revenue | Handling saved | Total |
|---|---|---|---|
| 1 | $13k | $2,250 | $15k |
| 2 | $25k | $4,500 | $30k |
| 3 | $38k | $6,750 | $44k |
| 4 | $50k | $9,000 | $59k |
| 5 | $63k | $11k | $74k |
| 6 | $75k | $14k | $89k |
| 7 | $88k | $16k | $103k |
| 8 | $100k | $18k | $118k |
| 9 | $113k | $20k | $133k |
| 10 | $125k | $23k | $148k |
| 11 | $138k | $25k | $162k |
| 12 | $150k | $27k | $177k |
See which of your customers are ready to order online
We'll map your accounts the same way and show what enabling them to order online is worth.